Treasure Hunt Marketing.

Treasure Hunt Marketing

Gamification and treasure hunting in particular have become successful tools for promoting businesses, services, products, or attractions. Treasure hunting is a great way to win the respect and recognition of your audience and attract and retain your customers.

Treasure hunting is a form of immersive experience, especially when combining offline and online actions. However, creating a successful scavenger hunt can be a bit tricky. If you want to create a treasure hunt, here are five examples of successful campaigns in different industries and how to create your own.

What is a treasure hunt?

Treasure Hunt is a "game in which players act on a series of clues and ultimately lead to prizes." The medium of the hint can be any social media channel, website, mobile app, or whatever you can reach.

One of the most common ways to find treasure is geocaching. Geocaching is a "real outdoor treasure hunting game using GPS-enabled devices. Participants move to a specific set of GPS coordinates and try to find the geocache (container) hidden in that location ». Another type of treasure hunt is Ingress. Ingress is a story-driven, real-world augmented reality game. 

It stands for "When you install a game on your mobile phone, the game is played in the real world and you have to leave the house to play it." Ingress is GPS based. In other words, you have to move in the real world to play. As you approach the portal, you can "hack", capture, and enhance your equipment for your team. Both have huge communities. Geocaching has 15 million users worldwide, and Ingress has gained 8 million players in just two years.

Why does treasure hunt work?

First of all, the Treasure Hunt Marketing Campaign provides you with instant user interaction. And who doesn't like to win prizes? Combining it with the game side of the treasure hunt, you'll soon get a buzz and it's more likely to spread by word of mouth.

Participants will find answers to your riddles, gradually reveal your plans (if any) and make the treasure hunt a great experience. With Scavenger Hunt, you can make your customers happy, and in return they will remain loyal to your brand and will definitely share their experience. Encourage players to work in teams and instantly enable word-of-mouth marketing. Offering both virtual and physical awards can be a great incentive for people to be interested in your hunt. Treasure hunts can attract and engage thousands of people, where marketing power lies.

Successful examples of Treasure Hunt

Five examples of successful campaigns in the music (muse), sports fashion (Kobe Bryant and Nike), FMCG (M & M), technology (Samsung), and sports (Tony Hawk) industries. Please see how to make it. One for yourself here.

The essence of a successful treasure hunt

Let's summarize the lessons learned from these successful cases.

Creative Ideas and Storylines

Creative ideas are essential to provide participants with a truly engaging experience. M & M has a complete story and used a variety of advanced media (QR and UPC) to provide clues to players.

Enthusiastic Audience and Significant Rewards

In order for people to participate in the treasure hunt, all efforts of the participants must receive significant rewards. You can increase the excitement of your viewers by making fun of the tracking before it actually starts.

Create a Buzz

Use social media channels, especially Twitter, to keep your players up-to-date with the latest news about treasure hunting. Contact participants and announce the prizes found

Tools for Creating Immersive Treasure Hunts If you want to go far beyond the use of

social media channels, adopt advanced media and create your own complete immersive experience that reveals your story, OJOO Design Studio is it. A great solution to be true.

How it works

OJOO Design Studio is a platform that allows you to digitize your content and turn it into a real treasure hunt on mobile. Creating a social scavenger hunt does not require a lot of time and technical knowledge. Follow the 5 main steps to copy the content.

Step 1. Select the Treasure Hunt option to start creating the mobile experience and specify where to run it.

Step 2. Add the first location.

Step 3. Now add the reward. You can choose to add clues to help participants find their treasure. OJOO Design Studio allows you to add up to 4 notes, including text and images. Each clue is given at a random point of hunting.

Step 4. Select the appearance of the treasure hunt.

Step 5 Set the time frame for your treasure hunt if you need one and upload your creation.