Online Tactics: Videos & Webinars

Videos

I assume that every B2B website will use it within three-year video. Why? This is partly because people are lazy and find it easier to watch a video than to read. But mainly because video is versatile and can be used for many functions. 

Video is particularly useful for B2B companies because it allows a lots of technical information to cover quickly. Creating a video for your website is not as difficult as it was ten years ago. Today using basic software and hardware built into most standard computers, you can create simple, informative videos. 

It doesn't have to be fancy - just look camera and talk. Alternatively, you can edit the footage together showing your work or how you solved a problem. You can worry less about production quality than in the past. In most cases, all you need is a well-lit segment with a basic digital video camera and decent sound quality. 

Keep videos short: it helps to stay around one to two minutes keep the audience's attention and help you focus a single topic. Using video to demonstrate B2B products is powerful. Short product overview gives your customers and potential customers a lot better understand your product because they are able to see it in its natural habitat; improves the conversion rate because video is still considered impressive and saves your business development and technical teams a lot of time explaining, demonstrating and reviewing the prospects of your product.

Don't forget video blogging and video case studies well, and consider creating a YouTube channel where they're all of yours videos can live.

Youtube

YouTube.com is the #1 video sharing and #2 search site engine - surpassed only by parent company Google. Its ease usage and almost worldwide availability make it an ideal method share your videos with potential customers worldwide. To make good use of YouTube, create a channel company and post all videos there. Include rich keywords descriptions for each video to make them easy to find and always include links back to your website.

Webinars

Webinars are online seminars offered to participants live and available for download later. They are relatively new digital tools. They promise a lot, but it costs a lot of work and they need the right situation to achieve strong results. Some B2B companies use webinars to great effect – but often despite great efforts, they do not bring the desired results.

To use webinars effectively, you need a list of about 500 people invite. If the content is suitable for invitees, you will receive about 10% utilization, i.e. 50 people sign up. Of those who apply, about half will actually participate. As with all B2B marketing, the event alone won't do it all value – these are before and after activities. Before webinar, you should promote the event to your existing customer base (if relevant to them), your list of potential customers, and any other group - it's great to work with the industry association to promote the webinar to its members.

Start promoting the webinar – three to four weeks in advance, and send reminders a week ahead and one day ahead. Send a confirmation email when someone signs up and an invitation to the calendar, so the time will be held in theirs calendar. After the webinar, post the archived session on your website (this is valuable content, so consider the request registration for access).

Send a follow-up message to those who participated and provide ways to continue to engage with you invite them to an upcoming local event, suggest a one-on-one meeting or simply ask if they want to receive your regular newsletter. That's the point find a way to nurture the relationship.

Stay updated for upcoming blogs.....